Many of you are probably asking “Do I really need a website for my practice?” The loaded answer is it depends. Ecotone Digital Solutions provides 18 Benefits of a Website for Small Businesses including gaining access to new patients and educating both new and returning patients. If you want to build your practice and expand beyond referrals and in store foot traffic then yes a Website is a must!
The path to a website can be confusing with all of the lingo and providers. You have options to navigate this minefield toward a great website.
There are several free builders available including wix.com and wordpress.com. These services allow you to develop a free website using predesigned templates. They will even provide a domain name and hosting for free. The downside to free hosting is the ads and complex website names. You can still use the free builder and register a custom domain at a site like godaddy.com. If you are not comfortable building your own site there are several paid options the range in price and complexity. You will have to research providers and determine which one works best for your practice. Many of these providers deliver extra value by providing tips and tricks for your marketing needs.
If you do not have a website yet, take some time to research your options and make adding a website as part of your practice marketing toolkit in 2022.