Most of us think about writing a business plan when we start a business. How many of us go back and review that plan to make sure you are on course? Sometimes things beyond your control may change the direction of your original plan. A good idea is to not only review your business plan at least once a year, but be prepared to update it as you complete certain goals or need to add new goals. If you have not written a business plan or can’t locate your original one, take the time to prepare one for your practice now.
Some of the key components to include in your practice plan may be:
- A company summary/description.
- What services will you offer?
- What is your Mission Statement?
- What are some of the strengths of your business (ie., location/hours of operation etc).
- Marketing plans/Growth of Practice
- Social media
- Online scheduling
- Any services that you plan to add
- Identify your local competitors and identify how you can set yourself apart from them
- Know your target patient base
It is also a good idea to share your business plan with your staff. Enlist them to help you achieve your goals. They may have ideas to share with you on achieving your objectives. Having their “buy in” makes your job much easier. Also, feel free to share your plan with your District Manager. Your District Manager wants you to succeed and they work with many other offices and may be able to share some tips with you. And finally, make sure that your goals are attainable and have specific objectives. Put some time on your calendar every month to check where you are with achieving your goals.