We live in a review based world. Potential patients are probably searching review sites like Yelp to help decide which Doctor to see.
Now you are asking “What about bad reviews?”. Ryan Erskine provides the following guidance for handling bad reviews in his Forbes article (http://bit.ly/ptrevres) “How to Respond to Negative Reviews”.
Handled properly, bad reviews will not be a practice killer. When you do receive a bad review make sure to respond. Your response should include an apology (even if you were not wrong), acknowledge their concern and tailor your response to that concern, finally if needed, offer to take the take the conversation offline to get to a resolution. Make sure your response is timely and not defensive.
Done properly responding to both positive and negative reviews can actually increase your ratings. If you are worried about losing clinical hours to monitoring and responding to reviews train your staff to monitor your professional profiles and use template responses to customer feedback.
Embracing customer reviews is a low cost method to grow your practice. Satisfied patients are a great source for referral patients. Ask you customers to provide a review on your preferred site or include a link to your profile in follow up communication with patients with a request to provide a review.