Nicole Gonzales January 3, 2023 Practice Management no responses
Happy 2023 Everyone!

As Optometrists you all know what literally happens in the blink of an eye, but as business owners, we all use that phrase a little differently.

I hear and see almost every day the struggles that we are all facing with the changes in the world. I know that all forms of business are in a different position today than they were almost 3 years ago. One of the things that we become comfortable with is the consistency of business but don’t lose sight of the fact that it really takes work and effort to build that up.

I was sitting in a meeting recently and overheard one doctor telling another that they really appreciate our sublease design as they can practice at the scope of their comfort level and they control the flow and can actually take time to “connect” with their patient. This got me thinking. As a patient, I appreciate doctors who take the time to explain my situation and needs, but to connect with that person, it takes a little bit extra. One of the things that the speaker of the meeting had done was an “ice breaker” which kind of made us all look at each other as individuals. Maybe this can be a simple first step you might want to try in your practice. When you seat your patient in the chair, connect with them with an ice breaker question (what is their favorite movie, food, music…). Make it a question that really doesn’t pertain to the exam process at all. Maybe you have a common interest. Now that is the doctor who I will remember and feel like they valued me as a person and not just a refraction. All done in the blink of an eye.