As everything returns to “normal” we can clearly see that normal has a new definition. Over the past 2 years the general population really has adapted to more electronic forms of communication. As a matter of fact, this is probably now the preferred method for a high percentage of people.
This does not mean that you must stop doing some of the tried-and-true ways of communicating, but rather expand on that. For example, don’t stop doing recalls for your patients, but incorporate more of the email/text message features that many systems offer. If you aren’t already, take the time to collect email addresses from your patients.
Many doctors are reporting more interactions with patients when they have an online scheduling system. If you have an EHR system, you may already have this. If you aren’t using one, consider looking into some of the scheduling systems that are available. These systems allow the flexibility to patients and you for filling time slots when you may not be in the office to take a call.
Have you considered doing newsletters to your patients (sending via email). This can be something that you do on a quarterly basis and make it something fun for them to read. In addition to maybe an easy-to-read article about eye health, maybe add some pictures of events that you have attended or are local to your community.
Keep your website up to date. If you can, link your scheduling system to your website. Post your website address on your door and add it to your business cards. And if you don’t have a website, take a little bit of time to start creating one.
If you have any ideas that you would like to share with other doctors, please let us know. We are always looking for tips we can share from you, the true professionals.