Ask For Referrals. This is something you can do at the end of each exam as your patients are checking out. Thank them for choosing to come to you and give them one (or even two or three) of your business cards and ask them to share with friends or family. Try to make this something that you do personally rather than having your staff do. It is much more meaningful to the patient when a request like this comes from the doctor.
Recalling Previous Patients. Typically offices recall patients that were seen last year, but what about the patients that were maybe seen 2-3 (or more) years ago.
Update Your Social Media. Keep your website up to date and if you don’t have a website, start to create one. Make sure that your office signage and even your business cards have your website address listed. It’s even better if there is a QR code for people to use their phones to scan and go directly to your site. Have a link available for online scheduling so patients can see times that are available.
Not one of these ideas are new to any of us, but how many of them are in place at your practice?